With Luminesce, Jeunesse Global is making a serious run at the moisturizer niche

Many household consumer products are more or less interchangeable. This is arguably the case with everything from dish soap to paper clips. But when it comes to beauty products, not all brands are created equal.

When Randy Ray and Wendy Lewis started Jeunesse Global in 2009, they wanted to create a company that would produce the most unique and effective health and beauty products that the world had ever seen. They have largely succeeded. Today, Jeunesse Global has a portfolio of more than a dozen products, all of which carry unique benefits that cannot be found in any of their competitors.

One example is the company’s Luminesce moisturizing lotion. Far from being a simple moisturizer, Luminesce contains some of the most advanced anti-aging technology currently available. In addition to skin-health and protective ingredients, like aloe vera, Luminesce contains a special molecule that was engineered specially for use in Jeunesse products. Known as APT-200, the substance has been clinically proven to reduce the number of current wrinkles on a user’s skin. It is also able to protect against the formation of new wrinkles while restoring skin elasticity and promoting a healthy, vibrant glow to the skin. Taken together, these things can shave 5 to 10 years of apparent age off of a user’s face with just a few applications.

Luminesce is just one of the products contained within the package that the company calls the Youth Enhancement System. This system of products provides a means for users to get all of their vital health and beauty supplies in a single bundle, saving directly on cost and eliminating the need to drive around shopping for all of the individual items that one needs to stay healthy, fit and feeling young.

The Youth Enhancement System is the main tool in the Jeunesse Global mission of bringing about what the company refers to as Generation Young. This is the first generation that will have the sophisticated and effective tools at their disposal to stave off the most prominent effects of aging for years or even decades. Through its transformative products, Jeunesse Global is slowly making Generation Young a reality.


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