The writing has been on the wall for some time now, but in 2016 the music industry in the US began making more of its profits from streaming than sales. Though anticipated, the switch aided in large growths in the industry. The shift is largely credited to companies such as Spotify, Amazon Music, Kobalt, and Tidal. These companies benefited from forward thinking leadership that pushed for the music industry to match the modern age. Although some of these services, such as amazon music, were born from giants the shift in the industry has allowed for a lot of variety.
One of the forward thinking leaders that propelled their company to success is Desiree Perez. Perez is the COO of Tidal. Although tidal is not among the most recognizable of the streaming services Perez intends to change that. Desiree Perez has negotiated many major contracts that have made the industry take notice. Most notable would be those granting tidal exclusive releases. Another land mark deal struck by Perez was her negotiation of a deal which Sprint purchased 33 percent of Tidal for 200 million dollars and more information click here.
Perez’s business savvy has led to the growth of Tidal and has been a welcome change from previous executives. Her Wealth of experience managing the success of her own company have given Perez the tools she needs to spur Tidal into a household name. She has driving the company forward and intends to continue that pattern by attracting a youthful audience that will drive growth moving forward. A major way they are attempting that is by focusing on the newest music released and what Desiree Perez knows.
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