Adam Goldenberg and his partner Don Ressler don’t look like your average fashion gurus. Even though they are not knowledgeable on fashion, they have excellent entrepreneurial skills. This is what helped them to create a successful fashion company. With the introduction of JustFab, Adam has changed the fashion industry.
Adam started his entrepreneurial career and the age of 15. In 1997 Goldenberg founded the Gamer’s Alliance Inc. He served as the Chief Executive Officer of the Company for two years before selling the Company. Intermix Media acquired the Company in 1999.
Even though he quit high school, Adam Goldenberg has created a successful business. He was the youngest person to be a Chief Operating Officer. After selling Gamer’s to Intermix, he joined the Company as a Vice President of the Strategic Planning. Adam was later promoted to COO of the Company. Adam first met Don while working at Intermix. Don had also sold his FitnessHeaven Company to Intermix.
In 2005, Intermix was acquired by News Corporation. The sale was a great awakening for Adam and Don as they decided to launch their first company.
In 2006, they created an e-Commerce business, Intelligent Beauty. The new business opened great opportunities in the online industry. They had a desire to build an online operated Fashion Company, and that was when JustFab was created. The Company was designed to be a subscription-based company. The team collects member information on their fashion interests on builtinla.com. They use the information to enhance the customer satisfaction.
JustFab is not only a fashion Company; it shows women how to wear the different fashion items. The fashion house has received great success in the Fashion industry. In 2010, Kimora Lee joined JustFab as the Creative Director and President and steered the Company to greater heights.
Their success of JustFab led to the creation of other fashion companies including Fabletics. Adam and Don partnered with Kate Hudson to create the Member-based Fashion Company.
Due to the growth of the Company, the name was changed to TechStyle Fashion Group. Other brands were added to the Fashion Company including FabKids and ShoeDazzle. All these fashion companies operate as independent brands according to CNBC. Aside from dealing with the active wear, the Company focuses on different fashion items. TechStyle Fashion Group has a presence in over ten countries.
In 2009, Adam founded the Dermstore, and he serves as the Director of the Company. It is a Company that deals with beauty retail which deals with over 500 brands.